Proving Concepts with UI/UX Design
Storyboarding is a cost-effective way to translate bullet points into visual wireframes. Turning a concept into a tangible project and stimulating conversations that dive deeper into the details while revealing unknowns or potential drawbacks.
Custom software development can be expensive, but you can use design to explore an idea through storyboarding to prove out your concept before jumping straight into coding.
UX design complements the “fail fast” approach associated with building a compelling minimum viable product. A testable, usable demo of your project can reveal points of failure before they’ve been committed to code.
Pitfalls of Bad UI/UX
Let’s address common pitfalls of poor UI/UX, and how to mitigate their negative impacts.
1) Outdated Design Leads to Competitive Disadvantage. If a UI reminds you of Internet Explorer’s golden era, the underlying software- no matter how impressive- may struggle to impress potential customers.
Kopis has worked on several industry-leading applications. One modernization refresh featured a CEO who was confident the tool was the most powerful on the market, but confessed difficulty in winning over new business.
Prospects were unable to look past the visual defects during product demos and ultimately settled on the competition’s “shiny new toys” despite the functionality gap. But after a UI/UX refresh the CEO saw his sales soar and his clients happier than ever. (Check out the full story)
If you’re ready to refresh the styling of your software, it’s a good idea to consult a UI/UX expert who can help you reflect your current branding and meet accessibility standards.
2) Ineffective Design Leads to Inefficient Productivity. Internal processes naturally evolve as an organization matures. Yet it is not uncommon for the organization’s legacy system to stay stuck in the habits of yesteryears. This incompatibility between legacy mission-critical web apps and current business practices might be making your operations more complicated.
Symptoms of this misalignment between system and process typically surface during new hire training. Listen for phrases like, “What you see on the screen is our old way of doing Inventory…” or, “I know the screen says Order Total, but it really means Pre-Sales Tax Amount.” These discrepancies increase a user’s cognitive load, meaning more mental capacity is required to accomplish tasks.
When users encounter unintuitive experiences, they are more likely to perform slower and make more errors, both of which hinder productivity. This opportunity cost for employee utilization can be significant.
A skilled UX designer seeks to understand your organization’s unique processes for optimal organization of information based on user behavior tendencies. Good design solves problems and makes people’s lives better; it alleviates business problems and improves the quality of work for those that use it.
3) Technical Immaturity and Design Negligence Lead to Brand Erosion. “Every business must think of itself as a tech company,” warns Forbes. The technology that your business runs on should stay up to date with technology standards, because having a ‘set it and forget it’ mentality toward your business applications is a hazard to growth.
Customers will perceive your brand as primitive due to the antiquated interfaces they see every day. Users will perceive a lack of trust in your brand because of the frustration and confusion they feel using overwhelming screens, clunky layouts, and misleading navigation.
Preventative maintenance, such as a robust UI/UX discovery assessment, is a healthy step towards alleviating existing pain points while minimizing future headaches.