This month we’re joined by John Boyanoski – author, historian, and CEO of the public relations firm Complete PR. We had a lot of fun talking with John about everything from technology and brand awareness to his books and even some local ghost stories. We start the episode by exploring the historical impact of technology in Greenville, diving into the impression it’s made and how it will continue to impact the area for years to come. From there we talk about John’s book on Greenville’s history, thinking about how the area can retain what has made it so special and reflecting on the challenges faced by a rapidly growing city. We then discuss how tech companies can differentiate in a saturated market, and John wraps things up by telling his favorite ghost story!